This article shows how using ‘Values Modes’ helps to target effective environmental communications. It’s an introduction to the Maslow-based ‘Psychographic’ segmentation that has been so effectively used by businesses, NGOs, political parties and beyond.
‘Ethical living – Smart Living – Safe Living’: how to target environmental communications’ tells you how to ensure your message works for ‘Inner-directeds’, ‘Outer-directed’ or ‘Security-driven’ individuals.
Integral Strategies weblog 